It was the late 1960s. A young 34 year old biscuit factory manager was looking to buy his first home in Johannesburg. He met with two of the top estate agents and told them his budget of R18 000. Imagine his surprise when the very first house they showed him far exceed this amount. When he asked them why, their response was a haughty, "Is that all you want to spend? Or all you can afford?" Although taken aback by their lack of respect, he was also inspired. If they could be profitable while treating people in the way that he had been treated, imagine what could be achieved by someone who really listened to their customers needs and who sought to meet those needs. He saw a gap and set out to fill it.
A year later, Eskel Jawitz began his real life property journey opening the first office of what is today one of South Africa's leading real estate brands.
It's this anecdote that encapsulates so perfectly the driving force behind our success story nearly five decades later.