Signed, settled and staying: how to keep great tenants long-term

Any experienced buy-to-let investor will tell you: a tenant who treats your property like their own and pays rent on time is worth their weight in gold. If you're fortunate enough to have found such a tenant, it's in your best interest to encourage them to stay long-term. Here, Jawitz Properties shares proven strategies to retain quality tenants for the long haul.

1. Quality tenants expect quality properties

If you want top-tier tenants, offer a top-tier property. Clean, well-maintained, and modern homes attract tenants who are more likely to respect and care for their space. Features like an energy-efficient geyser, a fitted gas stove, backup power solutions, and reliable Wi-Fi infrastructure significantly boost appeal.

Don't underestimate the importance of safety - make sure all locks, outdoor lighting, and security features are modern and in good working condition.

2. Reward loyalty

There's a strong link between retaining great tenants and maximising your return on investment. Regular property maintenance not only preserves your asset's value but also signals to tenants that you care about the property and by extension, about their comfort.

When it's time to renew the lease, discuss fair rental escalations with your real estate agent based on current market trends. A balanced, reasonable increase makes tenants more likely to stay while keeping your investment on track financially.

3. Be responsive and respectful

Good communication builds strong landlord-tenant relationships. Tenants want to know that issues, especially those outside their responsibility, will be addressed quickly and competently. Ensure there are clear lines of communication so tenants know exactly who to contact and when.

4. Add value over time

Show tenants that you're invested in the property by keeping it in top condition. Interim inspections, especially around lease renewal, can help identify needed repairs or upgrades. A fresh coat of paint, or minor updates to the kitchen or bathroom, not only increase your property's value but also make tenants feel more at home and less likely to move.

5. Allow personalisation (within reason)

Letting tenants personalise their space, whether that's painting a wall, hanging shelves, or even bringing in pets can go a long way to making them feel at home. If your property allows pets, be upfront about it. Pet-friendly rentals are in high demand, and tenants with animals are often more committed to staying in one place.

6. Work with a good letting agent

A reputable property practitioner can be invaluable in managing your property rental. Not only do they bring expert knowledge of the Rental Housing Act, but they also streamline the entire process from tenant vetting to handling disputes. Quality tenants also appreciate the professionalism and structure that comes with working through a letting agent.

Final thoughts

Encouraging a great tenant to stay is one of the smartest ways to secure steady rental income, minimise vacancy periods, and avoid the time and cost involved in finding new occupants. If you're ready to maximise your investment by keeping your best tenants, the Jawitz Properties team is here to help.