Selling your home in the digital age

In the current booming digital age, one does not simply place an advert in the local newspaper and hope for their home to be sold. Chances are that it may never reach a potential buyer and you will eventually be sitting with a highly reduced offer.

Stress not, here are tips to apply when selling your home in a digital age.

HD Photos
Visualisation is everything when you want to sell a product or service. In this case, having high definition photos of your home will already put you ahead of the competition. Images of the kitchen, living room, bedrooms, toilets, bathrooms, gardens, pool, braai areas, are a must. Ensure that each room is staged and there is no unattractive clutter in the photos. Drone photos are a great way to showcase the size of the entire property and the space offered by the yard.

Newsletters and email alerts
Just like online shopping platforms, potential home buyers can subscribe to email alerts or newsletters so that they can be informed about new property listings as soon as they have been uploaded on the agency's website. Buyers are easily captured without the old fashioned cold calling or waiting for them to visit the website in their own time. Property alert emails are cost-effective and can reduce time expectations and further marketing expenses. Buyers and even sellers can sign up for newsletters and property email alerts by completing a simple form and indicating their preferences, such as the area/location and type of property they are interested in.

Social media platforms
Since the inception of Facebook and other social media platforms, people have become dependent on them for socialising, finding out the hottest news, as well as discovering the latest homes on the market. Photos, videos, and listing links can be shared on social media and used to effectively increase the exposure of the home. Non-buyers can also actively engage in discovering, sharing, and promoting the social media post.

Facebook advertising, for instance, is able to reach many more buyers through their ads and re-marketing features. For example, if a potential buyer views the home you are selling on the agency's website when integrated accordingly, the buyer will have adverts of the listing appear on their Facebook news feed. This re-marketing method allows reinforcement of the listing as well as encourages the potential buyer to go ahead and give the agent a call to view the property.

Professional videos
An added sales tool you could consider making use of is a professional videographer or a great smartphone with stabilising accessories to take videos of your home. Top quality videos allow buyers to have a more realistic idea of what the home looks like - such as the flow and layout of the home, the size of the rooms, and more. This lets the buyer relive the walk-through experience.

Selling your home is a commitment from all parties involved and can sometimes be a long process, however using the vast digital trends that appeal to the active buying market, finding the right buyer can be done more effectively. Let us help you sell your greatest asset in the best way that suits your home. Our fully experienced and committed #RealPartners are here to assist you with all your requirements. Contact Jawitz Properties now!