Behind the 'for sale' sign: common reasons properties take longer to move

Selling a home isn't always as simple as putting up a "For Sale" sign and waiting for the offers to roll in. Sometimes, despite your best efforts, your property lingers on the market far longer than expected.

The signs are there if you know where to look. Property practitioners often notice things like pricing that needs an adjustment or marketing that isn't making the most of a home's strengths. If your home isn't selling, here are some key reasons why and what you can do about it.

1. Is your asking price competitive?

It's completely natural to feel emotionally connected to your home and sometimes, that emotional value can influence how we perceive its market worth. One of the most important things you can do when selling your property is to get the price right from the outset. Today's buyers are well-informed and can quickly recognise when a property is priced above market value. If a home is listed too high from the start, reducing the price later may not generate the same level of interest, as the listing may have lost momentum.

The real fix: Get a market value assessment from a qualified real estate professional from Jawitz Properties. This will help you set a realistic price based on recent sales in your area and other relevant data.

2. Are you putting your home's best foot forward?

Even well-loved homes can benefit from a quick refresh. Buyers are drawn to properties that feel cared for, and small updates can go a long way in creating that impression.

The real fix: Small upgrades can make a big impact. A fresh coat of paint, some decluttering and taking care of minor repairs can go a long way. If your budget allows, consider modernising key areas like the kitchen or bathrooms to add even more appeal.

3. Are your photos doing enough to attract buyers?

In today's digital world, first impressions happen online. If your listing photos are dark, blurry, or taken from odd angles, buyers might not even bother to schedule a viewing. Bad photos can make even a great home look unappealing.

The real fix: Choose a real estate company that invests in professional photography and videos. Well-lit, thoughtfully composed images and video tours can make your home stand out in a crowded market.

4. Is your real estate agent driving your sale forward?

If your real estate agent isn't effectively marketing your home, arranging viewings/showdays, or connecting with the right, qualified buyers, your property could stay on the market longer than necessary. Finding an agent who's proactive and well connected can make all the difference.

The real fix: Have an honest conversation with your agent about their marketing strategy. Ask about their track record, how they plan to promote your home and what feedback they've received from buyers. Having the right agent is necessary to ensure a smooth sales process.

5. Is your property getting the visibility it needs?

A "For Sale" sign is extremely important but not enough. If your home isn't reaching the right audience, it's not going to sell. Relying solely on one platform or word of mouth isn't enough in today's competitive market.

The real fix: Ensure that you engage the services of a property practitioner who uses multiple marketing channels such as property websites, social media, email campaigns and even targeted ads. The more exposure your home gets, the better.

What to remember

Selling a home isn't just about listing it and hoping for the best. Pricing, presentation, marketing and the right real estate agent all play a role in how quickly your home sells. A few small changes could be the difference between a stale listing and a sold sign.

Jawitz Properties is ready to assist you with all your property needs, whether you're looking to buy, sell or rent a home. Contact us today and let us help you secure a buyer for your home.