3 Reasons Why Having a Show Day Still Proves Effective
These days having a robust online marketing strategy for your property should do the trick in getting it great exposure. However, Joel Harris, Sales Manager of Jawitz Properties Bedfordview, strongly believes that bringing in the old strategies together with the new still work extremely well. Our aim is to get your home over the sold hurdle, and there is nothing like being able to use all your senses to visit and experience the feel of the home.
According to Harris, "We've recently noticed a significant increase in visitors to show houses, which is a positive sign for the South African property industry. The increase in visitors, together with the fact that visitors seem to be a more serious buyer is a good reason that sellers' should strongly consider showcasing their homes to active, potential buyers. It is all about attracting the right buyer at the right time to fall in love with your home as they walk through your door."
How do you go about it?
1. It only costs you a little time - the rest is free!
Getting your home looking its best is what you will need to do as a seller. This means a little cleaning and tidying to showcase your home is what you will need to do. Having a showday saves you having to do this for multiple viewings. The only other commitment from the seller is to spend half-day out of the house doing something fun with the family, other than that, it is effortless and literally free.
2. Show it Off
It's important to drive as much attention and traffic to your property as possible and Harris says that show days are still one of the best real estate marketing tactics at a seller's disposal, with more than 60% of sales being concluded as a direct result of show days. "Show days still remain the most popular way to sell a property, even in today's market."
As a seller, a show day also provides you with the opportunity to let your home shine and remember, first impressions count. A well maintained garden goes a long way," says Harris
3. Get the homely Feel
Show days really give buyers an opportunity to explore a property in person. "For a true feel of all your home has to offer, there is nothing quite like a show day where buyers can walk through your home versus looking at pictures or taking a virtual tour online," says Harris. "Buyers who visit show days are also relaxed and in the right frame of mind to make a more serious decision."
"If you as a seller decide to have a show day, it will set you apart from neighbours who decide not to. We will go the extra mile by ensuring that the 'on show' boards directing traffic to your property stand out, an online marketing campaign is conducted to maximise exposure and promote show days, and will invite close and exact match buyers to your show day through our database of buyers who we know are seriously looking to buy. All our marketing efforts will better your chances of the right buyer walking straight through your door.
"When both sellers and agents pay the closest attention to presenting a property beautifully to the right audience, a show day can be exceedingly successful," Harris concludes.
18 Apr 2019
Author Jawitz Website
